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Competitive Analysis That Actually Informs Decisions
Competitive analysis is often treated as an exercise in information gathering. In reality, its value lies in sense-making — identifying patterns, shifts, and implications that inform where you should focus next.
Rod Morgan, LSSMBB
4 min read


The Rise and Fall of Customer Service
Why is customer service apparently on the decline, how is this impacting business and consumer alike, and what can we do about it?
Rod Morgan, Head of Faculty at RPM-Academy
6 min read


Navigating Galileo's Square-Cube Law in Organizational Growth
This article discusses Galileo's Square-Cube Law and its implications on the growth of an organization.
Rod Morgan, Head of Faculty, RPM-Academy
3 min read


Google and a Lesson in Customer Disservice
I have been on and off the phone with Google AdWords Express technical support for the last 20 hours and this has been an experience in...
Rod Morgan, LSSMBB, Head of Faculty, RPM-Academy
4 min read
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