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Since childhood, I’ve been captivated by stories that stretched the imagination... "Voyage to the Bottom of the Sea", "Lost in Space", "Star Trek", "The Matrix" and, of course, "Star Wars". Beneath their adventure and spectacle, these tales shared something timeless: the belief that curiosity and courage can transform the world.

Creativity and resulting innovation has always been our survival strategy. Creativity pulled us through ice ages, plagues, wars, and crises... fire, farming, flight... the microchip. Every breakthrough, including the advances in artificial intelligence we ar witnessing and experiencing today were born from the creative spark to imagine differently, then act. But here’s the uneasy truth: Our role as sole authors of the future may be fading.

We celebrate creativity as the spark behind innovation, progress, and human achievement. But let’s be honest... it doesn’t always flow freely. We all too often find ourselves blocked, stuck, or silencing our own ideas before they ever leave the page. Why? Because creativity has enemies. And they’re sneaky!

Creativity has shaped our survival—from the time early humans gathered around fires to share stories of the hunt and preserving them with prehistoric cave paintings that offer vivid and mysterious windows into the earliest days of humanity. While other species evolved fangs, claws, or wings, we evolved imagination.

It turns out, creativity behaves a lot like a muscle. Use it, and it grows. Ignore it, and it gets a little flabby. But the beautiful part? Even 15 minutes a day can rewire how you think, how you problem-solve, and how you see the world around you.

If you think about it, creativity is why we’re here at all. Long before we built cities or wrote symphonies, we were imagining things that didn’t yet exist—tools, stories, futures—and turning them into reality. Creativity gave us language, culture, and problem-solving abilities that kept us alive when physically stronger species disappeared.

From the moment we open our eyes to the world, curiosity pulls us forward. It’s not unique to humans — animals explore, prod, and investigate their environments.