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We celebrate creativity as the spark behind innovation, progress, and human achievement. But let’s be honest... it doesn’t always flow freely. We all too often find ourselves blocked, stuck, or silencing our own ideas before they ever leave the page. Why? Because creativity has enemies. And they’re sneaky!

We’ve all had them... flashes of insight in the shower, on a walk, pedaling furiously on your Peloton, or during a late-night brainstorm. And how many of us share the experience of seeing a new product or service and saying: “I thought of that… but I didn’t do anything about it!”

Creativity has shaped our survival—from the time early humans gathered around fires to share stories of the hunt and preserving them with prehistoric cave paintings that offer vivid and mysterious windows into the earliest days of humanity. While other species evolved fangs, claws, or wings, we evolved imagination.